La Roche-Posay

For the La Roche-Posay immersive brand activation in Mexico City, I designed the visual environment for two interactive rooms within a multi-sensory experience.

Using pixel mapping and motion graphics, I built full four-wall visual systems that shaped atmosphere, pacing, and audience flow.

I also developed an interactive particle system allowing the visuals to respond directly to movement in real time.

The installation transformed the brand into a responsive spatial experience.

The project positions visual systems as interfaces—bridging brand, space, and audience through behavior and feedback.