Halloween Concept Campaign

For this Halloween campaign concept for Snickers, I developed a series of AI-driven visuals built around the brand line “You’re not you when you’re hungry,” using iconic monsters to dramatize identity transformation.

The concept reinterprets characters like Frankenstein as exaggerated versions of the self, aligning with brand guidelines while introducing a seasonal, culturally recognizable hook.

I generated the core imagery using AI, then refined and adapted the assets into campaign-ready executions through Photoshop mockups and Illustrator-based design systems.

The project demonstrates a structured approach to concept development, balancing brand consistency with visual experimentation.

It highlights my ability to translate strategy into scalable creative—moving from insight to production-ready assets across tools and formats.